Advertising
Forgot it? Dash It.
Spec Campaign for DoorDash
Ask: Get users to utilize DoorDash’s grocery option.
Insight: People always forget the most important thing, at the worst times.
Idea: You forgot it, DoorDash has got it.
Base images are generated with Gemini.
A Girl’s Best Friend
Spec Campaign for Tidy Cats
Insight: 60% of cat owners are women. Studies show that women bond more deeply with their animals than men do.
Idea: Just as a dog is a man’s best friend, Tidy Cats is a girl’s best friend.
Base images are generated with Gemini.
Treats Vet’s Trust
Spec Campaign for Ava’s Pet Palace
Ask: Get health-oriented pet owners to trust Ava’s Pet Palace Products.
Insight: Customers focused on clean ingredients and their pets' health will trust Vetarian-formulated products.
Idea: Treats Vets Trust, highlighting the trustworthiness of Ava’s Treats.
This Campaign has been divided into three executions: Billboards with caring tones highlighting vets who care. A podcast with real vets answering pet owners’ questions about health and wellness. Pop-up events that are a one-stop shop for everything health care for their pets.
